There was a time when I thought only mallus took perverse delight in spelling a word phonetically.
Anyone who has been to kerala would have noticed the myriad sign boards proclaiming such nuggets like ceeyem stores. Or peepee enterprises. Or yemyem press.
But lately, I have noticed that this trend does not restrict itself to the south.
The extra K's for example. Ekta Kapoor and her Kkusum's+ daily load of soap operas. But that was forgivable. After all, those were words which were in Hindi. There could always be more than one correct English rendition.
What irks me is a transgression like Himesh Reshmiyaa's,(I hope i got the spelling right there, anyway, its the nasal sounding guy who permanently wears a cap), movie Aap Ka Suroor. It has an inane tag line which says 'The Moviee'. What exactly is that extra 'e' doing there? Spell check is screaming at me right now. Any kid going to watch this movie will of course be ieeenspired and will coin more of such nuggets. In ten years maybe we will have to run a page through a speech synthesizer to figure out what was meant.
Eyes wide shut. Ears wide open it will be then.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment